Bay Area city welcomes new parking system to help with search time

Parking Operator Denison Parking Improves Enforcement by Deploying CleverCompliance

Denison Parking recently achieved a 50% increase in enforcement revenues and 10% decrease in labor costs by deploying Cleverciti’s CleverCompliance solution. The successful collection and utilization of parking data has become a key issue for all parking owners and operators today. Parking technology has come a long way in a short amount of time, and it has completely transformed and expanded opportunities to achieve nearly any goal stakeholders may have.

Quality data has quickly become the answer to many of the issues these organizations face, from increasing revenues and streamlining staffing, to reducing carbon emissions and enhancing the user experience. With the right solution in place, it is now possible to obtain truly real-time parking data (occupancy, utilization, payment compliance, etc.) from multiple parking locations simultaneously. This allows organizations to evaluate and make immediate improvements across their entire portfolio.

Inspired by a rich history of forward-thinking solutions, and the specific goal of increasing compliance and enforcement revenues, Denison engaged Cleverciti to identify a parking intelligence solution to meet the unique needs of a parking lot in the heart of downtown Indianapolis. The extremely high turnover lot provides parking for city residents and visitors to numerous destinations including events, restaurants, office buildings, and more.

The location had become difficult to enforce given an extensive range of payment options available to users including parking permits, mobile payment apps, and multi-space meters. While this setup accomplished the purpose of enhancing convenience for customers, it presented challenges to enforcement staff, requiring them to manually check each payment.

Cleverciti worked with Denison to identify the solution that would best meet their needs. The objectives for this project were to decrease labor through automation, generate data to evaluate parking utilization, improve compliance, and obtain real-time compliance levels and alerts to automate enforcement.

Cleverciti installed two overhead, optical occupancy detection sensors to cover 69 parking spaces across the project area. The solution included Cleverciti’s space detection and management service, as well as enhanced analytics software. The Cleverciti Space Management solution monitors real-time parking occupancy, enabling Denison to gather and analyze the most accurate parking data updated every few seconds.

Denison and Cleverciti also collaborated to develop the CleverCompliance solution to provide payment compliance by space. This feature takes the occupancy data obtained through Cleverciti’s solutions and compares it to payment data from the parking meters and mobile app, revealing concrete real-time compliance data. Further, the solution also sends compliance alerts directly to parking enforcement officers, allowing them to immediately identify vehicles parked illegally or that have overstayed.

The results of this project have been groundbreaking, including:

Prior to this project, Denison was only able to view parking lot utilization based on payments. Today, they can evaluate utilization based on occupancy, significantly improving the efficiency of the lot. This project has successfully achieved all identified objectives including streamlining enforcement, capturing lost revenues, and obtaining highly accurate and real-time utilization data.

Additionally, they recently installed a new Cleverciti Sign, a fully digital dynamic messaging sign to show parking occupancy to the driver before arriving. This has been beneficial advertising the available spaces, thereby increasing utilization of the hard to see spaces at the rear of the lot.

Denison has identified numerous improvements to the operation at the lot including smarter enforcement strategies and enhanced operational efficiency.

To learn more about how Cleverciti can provide your organization with the solutions to meet your unique needs visit www.cleverciti.com or contact Andrew LaMothe, Vice President of Sales, North America.