# Cleverciti: Smart Parking for Smart Cities

## Smart Parking Guidance Comes to Silicon Valley

Silicon Valley is known for widespread early adoption of the latest and greatest technologies for businesses and consumers, but one area of the Valley has yet to undergo a tech makeover: parking. Sure, there are mobile apps for metered parking, faster routes to avoid traffic, and time travel tracking apps, but what about the basic act of searching for parking itself? In an area where the population is dense, private vehicles are popular, and fuel [emissions](/content/en/why-cleverciti/reduce-unnecessary-emissions/index.html) are of great concern, the raw issue of parking can deliver positive, meaningful outcomes for communities, businesses, and the environment.

We are thrilled to share a newly formed partnership with Redwood City’s Central Business District which will help catapult the area’s parking into the 21st century.

What does this mean exactly? Imagine driving to the Redwood City Business District and, rather than leaving early to maneuver congestion and circle the blocks to look for parking, you pulled into town, looked up and digital signage directed you right to an available spot. No more aimless searches, wasting time, and getting frustrated. No more needless emissions from idling vehicles.

Cleverciti’s solution will feature space [guidance](/content/en/solutions/parking-guidance/index.html) for seven surface lots, eleven garages, and over 4,500 parking spaces. It will integrate with the city’s mobile app, PayByPhone mobile payment provider, and IPS Multi-space pay station, ensuring a connected and seamless experience across the city’s full parking ecosystem.

“Redwood City has made it a priority to innovate and improve its transportation systems, this includes the parking infrastructure. We must think more creatively and more holistically about parking and its daily interaction with Redwood City’s patrons; it plays a critical role in the future of mobility and in supporting our local economy, ensuring easy access to many of our small businesses,” said Christian Hammack, Parking and Transportation Demand Manager, RWC.

Cleverciti Systems is a disruptive solution combining IoT (Internet of Things) and big data expertise which has revolutionised the management of on-street and open-air parking. Now in daily operation in over 15 countries worldwide, Cleverciti is proven to be extremely accurate and reliable while also improving the standard of living of citizens.

The company adds that [cities](/content/en/verticals/city/index.html) can leverage this information to significantly reduce traffic congestion and [emissions](/content/en/why-cleverciti/reduce-unnecessary-emissions/index.html) caused by parking search traffic while also greatly increasing [parking revenues](/content/en/why-cleverciti/maximize-return-on-parking-assets/index.html). At the same time, parking operators – at [airports](/content/en/verticals/airport/index.html) and [shopping malls](/content/en/verticals/shopping/index.html) for instance – are using the Cleverciti System to improve overall customer experience and increase the time for shopping, instead of searching for parking spaces, and that motorists benefit too from precise, real-time parking information allowing them to make intelligent decisions.

The parking detection, guidance, and monitoring company Cleverciti Systems has announced it will showcase its “clever parking” solution for on-street and open-air parking management at Parkex 2018 next month in Coventry, UK.

“Capable of displaying selected information for drivers approaching from different directions, the CIRC360™ can be located directly above parking spaces and utilised for a range of dynamic on-street and open-air digital signage applications; including the combination of local parking guidance with [advertising](/content/en/solutions/advertising/index.html) and other messaging, such as smart city data, as well as security notifications,” the company says in a statement.

### Cleverciti launches first 3D outdoor parking display for combined wayfinding and advertising

**LAKE FOREST, Ill.** – May 14, 2018 – Leading [parking technology](/content/en/smart-parking/index.html) provider [Cleverciti](/content/site-root.html) today launched [Circ360™](/content/en/innovations/cleverciti-circ/index.html), the industry’s first 360-degree overhead display that provides real-time digital traffic flow information and [advertising](/content/en/solutions/advertising/index.html) space for open-air parking lots.

“The Circ360™ LED displays are ideal for venues like [shopping malls](/content/en/verticals/shopping/index.html) looking to enhance the overall customer experience,” said Thomas Hohenacker, founder and CEO, Cleverciti. “The Circ360™ turns the daily headache of parking into a simple service that retail property owners can offer their tenants and guests.”

Now in daily operation in more than 19 countries worldwide, Cleverciti’s high-precision overhead [parking sensors](/content/en/innovations/cleverciti-sensor/index.html) and innovative [Cockpit](/content/en/innovations/cleverciti-cockpit/index.html) management software empower cities and property owners to manage parking in a more intelligent and efficient way. Cleverciti helps [reduce traffic congestion and emissions](/content/en/why-cleverciti/reduce-unnecessary-emissions/index.html), while dramatically improving the [parking experience](/content/en/why-cleverciti/transform-the-arrival-experience/index.html) for consumers. It also helps grow revenues for [cities](/content/en/verticals/city/index.html), [airports](/content/en/verticals/airport/index.html), [malls](/content/en/verticals/shopping/index.html) and numerous other businesses.