Bay Area city welcomes new parking system to help with search time

Reducing parking search in Redwood City with smart parking

Atlanta, March 5th 2021 - A smart parking system devised and implemented by Cleverciti is set to reduce parking search in Redwood City by 45%. As businesses, restaurants, and entertainment venues are set to reopen, Redwood City is expecting an increase in parking demand in its Central Business District, where drivers have had to search for parking for up to 30 minutes during peak times before the pandemic forced businesses to close.

Parking demand has dropped by 90% and now stands at 50%, illustrating just how hard Redwood City’s stores, theaters, and restaurants were hit by the pandemic. “We’re really focused on the 3 R’s: respond, restore, and reimagine,” says Jessica Manzi, Redwood City’s senior transportation manager. “As economic activity picks up in the coming months, this program is going to help support our businesses.”

By reducing parking search times, people will have more time to shop, dine or simply run their errands faster, freeing up parking spaces for the next customers more quickly.

A network of Cleverciti Sensors will identify on-street parking, surface lots as well as parking garages. LED signs will provide turn-by-turn directions to the nearest available parking space. The smart parking system is set to launch in the summer.

Watch the news segment from ABC7 Bay Area about the case in Redwood City below:

Bay Area city welcomes new parking system to help with search time - ABC7 San Francisco

Smart Parking Guidance comes to Silicon Valley

Silicon Valley is known for widespread early adoption of the latest and greatest technologies for businesses and consumers, but one area of the Valley has yet to undergo a tech makeover: parking. Sure, there are mobile apps for metered parking, faster routes to avoid traffic, and time travel tracking apps, but what about the basic act of searching for parking itself? In an area where the population is dense, private vehicles are popular, and fuel emissions are of great concern, the raw issue of parking can deliver positive, meaningful outcomes for communities, businesses, and the environment.

Cleverciti’s solution will feature space guidance for seven surface lots, eleven garages, and over 4,500 parking spaces. It will integrate with the city’s mobile app, PayByPhone mobile payment provider, and IPS Multi-space pay station, ensuring a connected and seamless experience across the city’s full parking ecosystem.

“Redwood City has made it a priority to innovate and improve its transportation systems, this includes the parking infrastructure. We must think more creatively and more holistically about parking and its daily interaction with Redwood City’s patrons; it plays a critical role in the future of mobility and in supporting our local economy, ensuring easy access to many of our small businesses,” said Christian Hammack, Parking and Transportation Demand Manager, RWC.

We are thrilled that Redwood City is modernizing its parking and setting the bar for other cities to follow suit!

Benefits of smart parking solutions

Smart parking solutions not only significantly minimize search traffic, but also help ease congestion in cities and reduce vehicle emissions. Finding a free parking space easily in an often-confusing commercial car park enhances customer experience, thus improving revenue. Simultaneously, parking operators and civic authorities can gather intelligent data on parking and customer habits that can be used to drive future infrastructure developments.

Real-time parking information

Relevant insights can then be passed on to drivers via a mobile application, website or digital signage. LED displays such as Cleverciti’s Circ360™ and Circ180™, both of which are multi-directional LED signs that can be installed on existing lampposts, show live parking information and messaging.